Self-paced online education

Brand

Define your clinic’s identity and use it to plan accurate, ethical content for your website, social media and advertising.

The full course

All 4 modules of Brand, 8 learning hours, with 12 months of access.

£95

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What the course covers

Every module below is included in the one course price.

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1. Clinic Brand, Positioning and Identity
Define your clinic’s audience, offer, tone and visual identity without premature overinvestment.
Included in the £95 course
What you will study · 4 lessons
1. Defining your patients and your offer
2. Choosing your clinic's name, look and voice
3. Building trust before you have a track record
4. Consistency without premature overinvestment
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2. Website, Local Search and Online Trust
Plan useful website content, understand local search and build trust through accurate information and reviews.
Included in the £95 course
What you will study · 3 lessons
1. Core website structure, content and clinical accuracy
2. SEO fundamentals and Google Business Profile
3. Reviews, local visibility and reputation basics
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3. Social Media and Content Strategy
Choose channels, plan educational content and understand photography consent and meaningful engagement.
Included in the £95 course
What you will study · 3 lessons
1. Choosing channels and planning educational content
2. Photography, consent, patient stories and authority building
3. Measuring useful engagement
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4. Advertising Compliance and Ethical Marketing
Explore advertising standards, evidence for claims, prescription-only medicine restrictions and responsible imagery.
Included in the £95 course
What you will study · 3 lessons
1. ASA/CAP principles, evidence and claims
2. Prescription-only medicines advertising
3. Before-and-after imagery, testimonials and vulnerable audiences
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Learning hours and certification

8 hours of structured learning across the complete subject. A course certificate requires completed learning, a passed final theory assessment and a submitted evaluation. Individual module completion certificates are separate.

ECHO is CPDUK Member Organisation 50537. Membership does not mean individual courses are accredited, and theory certificates do not certify practical competence.

Assessment and certification

Before you choose

All prices include VAT. Review your selection and total before payment. If you would like help choosing, ask us about your options.

Ask about this subject Try a lesson first

Online theory includes 12 months of access. Practical training and mentorship are separate.

The full course

What the course covers

1. Clinic Brand, Positioning and Identity

2. Website, Local Search and Online Trust

3. Social Media and Content Strategy

4. Advertising Compliance and Ethical Marketing

Learning hours and certification

Before you choose

Begin your learning with ECHO